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Archive for February 6th, 2010

Heinz revamps ketchup packet for dippers and squeezers; old ones didn’t cut the mustard

February 06, 2010 By: bozobouffe Category: Uncategorized

By Sarah Skidmore, The Associated Press

For decades there was only one way to use the humble ketchup packet, and it was messy. Now, fast-food lovers have a choice: the traditional squeeze play – or the option to dunk.

You want fries with that, in the minivan? No problem.

The new ketchup pack, unveiled Thursday by H.J. Heinz Co., is shaped like a shallow cup. The top can be peeled back for dipping, or the end can be torn off for squeezing. It holds three times as much ketchup as a traditional packet.

Customers at a McDonald’s in Covington, Ky., said they would welcome a redesign.

“You use up a lot of ketchup now with the packets, I always get extra ones,” said Skyler McDermott, 29. “Maybe now you won’t have to use your teeth to open them.”

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