Burger King unveils new french fries
Competition from rivals drives the chain to reinvent a key menu item for the first time in years.

Burger King Corp, the second largest hamburger chain, has changed its french fry recipe for the first time since 1998 as competition from upstarts and traditional fast-food rivals mounts.
Burger King said it made the new fries thicker, reduced sodium and added a coating that makes them crisper and keeps them hotter longer.
The fries, now a bit wider in diameter than a No. 2 pencil, will be available in its more than 7,000 North American Burger King restaurants by December 5. Prices remain the same.
Read more: Burger King debuts thicker fries amid competition











