Oh la la! French cheese brands are losing to processed competitors
Brandchannel recently published Mon Dieu! French Cheese Brands Losing To Processed Competitors;
French women do indeed get fat – and that may be the result of their progressively Americanized diets.
The stereotypical image of the French sipping on a glass of red wine and lingering over a warm baguette and their favorite Camembert is changing as more mass-produced, processed, fast food brands enter their market.
Take cheese, for example. Raw-milk cheeses used to account for virtually all French production until World War II and the arrival of the US military. Today, it’s a dying brand with only a seven percent market share according to the cheese-boosters’ group.
