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Why chocolate milk is healthy

May 17, 2010 By: bozobouffe Category: Uncategorized

Imagine if everything you needed to know about weight loss, you learned in kindergarten. Well, if your teacher gave you chocolate milk as a lunchtime treat, she was (unknowingly) giving you one of the most powerful weight-loss tools in the nutritional universe. Turns out this childhood staple may be the ideal vehicle for your body’s most neglected nutritional needs. Each bottle delivers a package of micro- and macronutrients that can help you shake off body flab and replace it with firm muscle. And when you served it ice-cold, the creamy sweetness flows across your tongue with all the pleasure of a milk shake. Yum.

Read more here: The Chocolate Milk Diet

Just how good is chocolate milk for schoolchildren?

March 07, 2010 By: bozobouffe Category: Uncategorized

Sugary junk food or nutrition-packed snack?

That question’s on a lot of minds as chocolate milk gets an image makeover: it’s now being promoted by the American dairy industry as a healthy choice for kids. In U.S. schools, flavoured milks (like chocolate or strawberry) account for about 70 per cent of all the milk kids drink.

So, when concerns about obesity prompted some to take them off cafeteria menus, the industry was quick to respond: it rolled out a campaign, called “Raise your hand for chocolate milk,” including a petition, a Twitter feed, and slick ads with actress Rebecca Romijn. Like plain milk, flavoured milk offers nine essential nutrients, the campaign notes, “plus the taste-appeal kids go for.”

While the chocolate kind has more sugar (roughly the same as a glass of orange juice), the campaign calls this an “acceptable trade-off,” noting that over half of all teens aren’t getting enough calcium, risking their bone health down the road. Taking flavoured milks out of schools could do more harm than good, the argument goes, encouraging kids to choose less nutritious drinks like soda.

Read more: Milk skirmishes

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