Coke pulls confusing holiday cans early
The company’s latest seasonal tweak to the usual red design backfired in a big way.
The end is near for a white can that has many Coke drinkers seeing red.
Coca-Cola Co. is switching back to its time-honored red just one month after rolling out its flagship cola in a snow-white can for the holidays. New seasonal cans in red will start shipping by next week, as white cans—initially expected to be in stores through February—make an exit.
Read more: A Frosty Reception for Coca-Cola’s White Christmas Cans
