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Baskin-Robbins retires 5 of its 31 flavors

July 17, 2010 By: bozobouffe Category: Uncategorized

Baskin-Robbins is making a few changes. The ice cream retailer, famous for its 31 flavors, has announced that five of the flavors are going into what it calls “deep freeze.” Think of it as the ice cream equivalent of forced retirement.

The five flavors on the cusp of retirement include Campfire S’mores, Apple Pie a La Mode, Caramel Praline Cheesecake, Superfudge Truffle, and, in a sign that no flavor is safe, French Vanilla. French Vanilla! No word yet on the new flavors.

Read more here: Baskin-Robbins Retires French Vanilla

Race is on to create more extreme flavors

May 28, 2010 By: bozobouffe Category: Uncategorized

The buttery taste found in packaged foods isn’t just butter flavor anymore. Increasingly, it is browned-butter flavor, formulated to taste deeper and more savory than plain butter, says International Flavors and Fragrances, one of the leading laboratories for developing flavors used by food companies.

Snack chips are spicier. Chewing gum is mintier. Energy drinks are fruitier. In short, American cuisine is adrenaline cuisine.

Read more here: A Taste for Hotter, Mintier, Fruitier

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