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Race is on to create more extreme flavors

May 28, 2010 By: bozobouffe Category: Uncategorized

The buttery taste found in packaged foods isn’t just butter flavor anymore. Increasingly, it is browned-butter flavor, formulated to taste deeper and more savory than plain butter, says International Flavors and Fragrances, one of the leading laboratories for developing flavors used by food companies.

Snack chips are spicier. Chewing gum is mintier. Energy drinks are fruitier. In short, American cuisine is adrenaline cuisine.

Read more here: A Taste for Hotter, Mintier, Fruitier

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A Matter of Taste

January 28, 2010 By: bozobouffe Category: Uncategorized

By Mark R. Vogel

In the James Bond movie “Octopussy”, Roger Moore, a.k.a., 007, is captured by the villain, an Afghan prince named Kamal Kahn. Seated at the dinner table with his evil host, James Bond is revolted by the stuffed sheep’s head glaring at him from his plate. In gastronomic horror he watches Kahn twist out one of the creature’s eyeballs and gloriously pop it into his eager mouth. Bond refuses to partake claiming he “loses his appetite when he’s stared at.”

The foods that people choose to eat or not to eat is an interesting subject of study. If humans developed in a vacuum, free of all external influences, we would probably consume what naturally appealed to us. There are underlying biological reasons, (biochemistry, genetics, taste bud anatomy, etc.), that create individual differences in taste preferences. If we were without our feelings we might choose our victuals much like Spock, the emotionless Vulcan of Star Trek: based purely on nutritive value. But we have not grown up in a vacuum nor are we passionless automatons.

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